Radarpost.cl - The 1930s indeed marked a significant shift in fashion, hairstyles, and makeup, largely influenced by the economic challenges of the Great Depression. As you mentioned, the flapper style of the 1920s gave way to a more traditional and feminine look in the 1930s. Here's a more detailed look at the makeup and hairstyles of the era:
Makeup
1. Complexion: While complexions remained pale, a subtle touch of pink or peach blush became popular, giving a healthier and more natural appearance.
2. Lips: Dark and bold lip colors of the 1920s were replaced by softer rose or raspberry tones. The emphasis was on a more delicate and feminine lip.
3. Eyebrows: High and long eyebrows were in vogue. They were often smooth, shiny, and shaped with petroleum jelly to create a polished look.
4. Nail Polish: Nail polish was a tough sell initially. Early market research showed resistance, as women perceived it as cheap and tacky. However, with the influence of Hollywood and concerted efforts by film studios and advertisers, nail polish gradually gained acceptance in the mainstream.
5. Max Factor: Max Factor played a crucial role in the development and popularization of makeup during this time. His Hollywood salon served stars like Bette Davis, Lucille Ball, and Marlene Dietrich, and he is credited with inventing essential cosmetics like mascara and pancake makeup.
Hairstyles
1. Length: Hair was worn longer than the short bobs of the 1920s. Longer hair allowed for more versatile styling options.
2. Evening Wear: For formal occasions, women often pulled their hair into smooth chignons. This elegant and polished look complemented the softer and more sophisticated fashion trends of the era.
3. Waves and Pincurls: Hairstyles still featured tight, glossy waves and pincurls. These were often set in intricate patterns, requiring time and skill to achieve.
4. Coronet Hairstyle: A popular style was the coronet, where the hair was pulled back tightly, and the head was wound with braided hair. This style reflected the more refined and structured approach to hair.
5. Haircuts: Haircuts were no longer seen as a statement of rebellion, as was the case in the 1920s. Instead, they were viewed as a way to maintain a controlled and polished appearance.
Overall, the 1930s brought a return to a more feminine and refined aesthetic in both fashion and beauty, influenced by the economic challenges of the time and the desire for a more traditional and stable way of life.